| has gloss | eng: Comet is an electrical retailer in the United Kingdom, which is owned by Kesa Electricals plc after the demerger of Kingfisher plc. The group was founded in 1933 by George Hollingberry in Hull as Comet Battery Stores Limited. The retailer specialises in electrical retailing after Comet demerged from Kingfisher, which also owns electrical retailer Laskys and DIY store B&Q and formerly Woolworths and Superdrug, in 2003 to form a new group under the Kingfisher Electricals S.A. umbrella. On 18 August 2005, Comet underwent a £20 million re branding campaign to differentiate itself from other players in the market, mainly Currys, as both company logos were in white print against a red background and the company names were similar. It was often the case that customers would buy an item from Currys and attempt to return it to Comet, either believing the two companies were part of the same brand or simply mistaking the two. |
