e/Directional marketing

Information
has gloss	eng: Directional Marketing is a type of marketing, a measurable form of direct response advertising, whose primary role is to point a potential consumer toward the completion of the sales process or service selection. Unlike traditional direct marketing which typically communicates to unsolicited consumers, directional marketing is primarily consumer initiated where consumers seek out advertising to aid in their purchase decision, e.g., to identify potential vendors with which to do business. Examples of known forms of Directional Marketing media are the Yellow Pages, Internet, or Electronic Yellow Pages and Local search (Internet).
lexicalization	eng: directional marketing
instance of	c/Marketing techniques