e/Marketing co-operation

Information
has gloss	eng: A marketing co-operation or marketing cooperation is a partnership of at least two companies on the value chain level of marketing with the objective to tap the full potential of a market by bundling specific competences or resources. Other terms for marketing co-operation are marketing alliance, marketing partnership, co-marketing, and cross-marketing.
lexicalization	eng: marketing co-operation
lexicalization	eng: Marketing cooperation
instance of	c/Marketing techniques