| Information | |
|---|---|
| has gloss | eng: Product displacement is the removing of trademarked products from primarily visual media in order to avoid the payment of licensing fees, if the trademark owner objects, or if the broadcaster would prefer not to publicise a product for free, if the owners have not paid for it to be included in a programme. The tracks examples of brands and products that have been fictionalized or obscured by gaffer's tape and post-production work. |
| lexicalization | eng: product displacement |
| instance of | c/Marketing techniques |
Lexvo © 2008-2025 Gerard de Melo. Contact Legal Information / Imprint