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| has gloss | eng: Regulatory Focus Theory (RFT) is a goal pursuit theory formulated by Columbia University psychology professor and researcher E. Tory Higgins regarding peoples’ perceptions in the decision making process. RFT examines the relationship between the motivation of a person and the way in which they go about achieving their goal . |
| lexicalization | eng: Regulatory Focus Theory |
| instance of | c/Motivational theories |
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| media:img | Completed RFT flowchart 3.jpg |
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