e/Relevant space

Information
has gloss	eng: Relevant Space refers to a market research methodology developed to overcome the shortcomings of traditional brand tracking and brand choice techniques. Crafted by researchers at Cisco Systems (Bryan Maach and Engeli Gagni) and (Dennis Q. Murphy and Robert Kushner) in June 2005, the approach is founded atop pioneering Brand Choice modeling work and integrates the philosophies of Adaptive Self Explicated choice model and Kevin Keller’s work around points of parity and differentiation.
lexicalization	eng: Relevant space
instance of	c/Marketing techniques