e/Stunting (radio)

Information
has gloss	eng: Stunting in radio broadcasting occurs when a radio station abruptly begins broadcasting seemingly uncharacteristic programming. Commonly used as a sort of publicity stunt when a station is about to undergo a major change — such as a format flip, a branding change, a frequency change, new ownership, or the acquisition of a high-profile new program — the tactic is intended to generate greater media and audience attention, by virtue of its shock value, than a straightforward format change.
lexicalization	eng: Stunting
instance of	e/Radio format