e/Unique perceived benefit

Information
has gloss	eng: Unique Perceived Benefit or UPB is essentially a customer-oriented product offer. Unique Selling Proposition (USP) is largely formulated from the sellers perspective. USP stems from product features. Instead of looking at the product from the sellers viewpoint, Unique Perceived Benefit (UPB) looks at the need from the customer's viewpoint.
lexicalization	eng: Unique perceived benefit
instance of	c/Marketing techniques