e/Virtual engagement

Information
has gloss	eng: Virtual Engagement is a metric to determine the level of affinity between a company and its customers. In today's internet economy, few things matter as much to marketers as the intensity of the feelings a customer has towards the brand or the product of a given corporation. Marketing professionals are engaging prospects and moving them along the customer engagement cycle to become customers and finally advocates.
lexicalization	eng: Virtual engagement
instance of	c/Marketing techniques