| Information | |
|---|---|
| has gloss | (noun) a featured article of merchandise sold at a loss in order to draw customers loss leader, drawing card, leader |
| has gloss | eng: A loss leader or leader is a product sold at a low price (at cost or below cost) to stimulate other, profitable sales. It is a kind of sales promotion, in other words marketing concentrating on a pricing strategy. The price can even be so low that the product is sold at a loss. A loss leader is often a popular article. Sometimes leader is now used as a synonym for loss leader and means any popular article, in other words one sold at a normal price. |
| lexicalization | eng: drawing card |
| lexicalization | eng: leader |
| lexicalization | eng: loss leader |
| lexicalization | eng: Loss-leader |
| lexicalization | eng: Lossleader |
| subclass of | (noun) an article of merchandise that is displayed or advertised more than other articles feature |
| Meaning | |
|---|---|
| Czech | |
| lexicalization | ces: zboží lákající na nízkou cenu |
| Mandarin Chinese | |
| Show unreliable ▼ | |
| lexicalization | cmn: xī shēng pin |
| lexicalization | cmn: 牺牲品 |
| lexicalization | cmn: 犧牲品 |
| German | |
| has gloss | deu: Als Lockvogelangebot bezeichnet man eine Werbemaßnahme eines Unternehmens, die den Eindruck eines besonders preisgünstigen Angebotes erwecken soll. Meist sind die Angebote jedoch nicht in ausreichender Menge vorrätig, so dass viele der damit angelockten Kunden auf teurere Produkte ausweichen. |
| lexicalization | deu: Lockvogel-Angebot |
| lexicalization | deu: Lockvogelangebot |
| Hebrew | |
| has gloss | heb: לוס-לידר (מאנגלית: Loss leader) הוא מוצר הנמכר ברשתות שיווק במחיר הפסד כפעולה שיווקית. |
| lexicalization | heb: לוס לידר |
| Indonesian | |
| lexicalization | ind: harga umpan |
| Icelandic | |
| has gloss | isl: Aðdráttarvara einnig þekkt sem beita eða agn er vara sem seld er annaðhvort á lágu verði, á kostnaðarverði eða jafnvel undir kostnaðarverði til þess að lokka að viðskiptavini. |
| lexicalization | isl: Aðdráttarvara |
| Korean | |
| lexicalization | kor: 특매품 |
| Swedish | |
| has gloss | swe: Lockpris innebär i detaljhandeln, att vissa varor i en butik säljs till extra låga priser (ofta under en kampanjvecka) för att in i butiken locka kunder, som förhoppningsvis även passar på att köpa andra varor med ordinarie priser och vinstmarginaler. Detta är lagligt så länge tillräckligt med lockprisvaror finns i lager för att tillfredsställa åtminstone merparten av kunderna, helst alla kunderna. |
| lexicalization | swe: lockpris |
| Links | |
|---|---|
| similar | e/Loss leader |
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